Multidimensional sports spectators segmentation and social marketing

Schmid, B., Kexel, C. and Djafarova, Elmira (2016) Multidimensional sports spectators segmentation and social marketing. In: Academy of Marketing Conference 2016 : Radical Marketing, 4th - 7th July 2016, Newcastle upon Tyne.

Full text not available from this repository. (Request a copy)
Item Type: Conference or Workshop Item (Paper)
Subjects: N100 Business studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Related URLs:
Depositing User: Ay Okpokam
Date Deposited: 06 Dec 2016 11:28
Last Modified: 06 Dec 2016 12:39
URI: http://nrl.northumbria.ac.uk/id/eprint/28817

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics


Policies: NRL Policies | NRL University Deposit Policy | NRL Deposit Licence