Crowdfunding Platforms and the Design of Paying Publics

Light, Ann and Briggs, Jo (2017) Crowdfunding Platforms and the Design of Paying Publics. In: CHI 2017. ACM, New York, pp. 797-809. ISBN 978-1-4503-4655-9

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Crowdfunding enables groups to self-fund the changes they want to make in the world. In other words, digital financial platforms are proving capable of supporting new relations between groups of people as well as offering new ways to organize money. Taking an HCI lens, we look at how some crowdfunding platform owners are approaching social innovation, not only at the level of supporting individual community initiatives, but at the broader level of using their platform to change societal behavior. Through four case studies, we show how crowdfunding has been chosen as a tool to redesign society by promoting environmental or social sustainability. We argue that the groups constituted through these interactions are not merely ‘crowds’, but deliberate constellations built round a thing of interest (or ‘paying publics’). Our interviews with managers and owners explore how interactions with and around platforms work to achieve these ends and we conclude with design considerations.

Item Type: Book Section
Uncontrolled Keywords: Digital platforms; sustainability; platform design; social innovation; paying publics; business models; infrastructure
Subjects: G900 Others in Mathematical and Computing Sciences
L900 Others in Social studies
W200 Design studies
W900 Others in Creative Arts and Design
Department: Faculties > Arts, Design and Social Sciences > Design
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Depositing User: Becky Skoyles
Date Deposited: 03 Jan 2017 10:30
Last Modified: 31 Oct 2017 15:41

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