Evaluating Private and State-owned Companies Differently? The Role of Corporate Reputation in Employer Brand Building

Ren, Chen, Wappling, Anders and Woodruffe-Burton, Helen (2016) Evaluating Private and State-owned Companies Differently? The Role of Corporate Reputation in Employer Brand Building. In: The 49th Academy of Marketing Conference, 5th -7th July 2016, Newcastle upon Tyne.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
N600 Human Resource Management
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Related URLs:
Depositing User: Anders Wappling
Date Deposited: 17 Jan 2017 11:29
Last Modified: 17 Jan 2017 11:29
URI: http://nrl.northumbria.ac.uk/id/eprint/29176

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