Consumer assessment of the retro-designed BMW MINI: an Anglo-German comparison

Kelecker, A., Robson, Andrew and Coates, Nigel (2016) Consumer assessment of the retro-designed BMW MINI: an Anglo-German comparison. In: Academy of Marketing Conference 2016 : Radical Marketing, 4th - 7th July 2016, Newcastle upon Tyne.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Related URLs:
Depositing User: Nigel Coates
Date Deposited: 23 Jan 2017 11:03
Last Modified: 05 Sep 2017 09:56
URI: http://nrl.northumbria.ac.uk/id/eprint/29302

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