Beyond Brand and Online Communities: Motivations and the Co-Created Ski Chalet Community Experience

Lichy, Jessica, Major, Bridget and McLeay, Fraser (2017) Beyond Brand and Online Communities: Motivations and the Co-Created Ski Chalet Community Experience. In: BAM 2017 - British Academy of Management Annual Conference, 5-7 September 2017, Warwick.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Becky Skoyles
Date Deposited: 18 Sep 2017 11:09
Last Modified: 18 Sep 2017 11:09
URI: http://nrl.northumbria.ac.uk/id/eprint/31841

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