Innovative culture within organisations and brand identification among employees: a cross-cultural study of the automotive industry

Grant, Julia, Mai, J., McLeay, Fraser and Yoganathan, Vignesh (2017) Innovative culture within organisations and brand identification among employees: a cross-cultural study of the automotive industry. In: 12th Global Brand Conference, 26-28 April 2017, Kalmar.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N100 Business studies
N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Becky Skoyles
Date Deposited: 18 Sep 2017 11:14
Last Modified: 18 Sep 2017 11:14
URI: http://nrl.northumbria.ac.uk/id/eprint/31842

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