Engaging the fashion consumer in a transparent business model

James, Alana and Montgomery, Bruce (2017) Engaging the fashion consumer in a transparent business model. International Journal of Fashion Design, Technology and Education. ISSN 1754-3266

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Official URL: https://doi.org/10.1080/17543266.2017.1378730

Abstract

This paper focuses on the relationship between fashion consumers and retailers in the transparency of supply chains and public communication of corporate social responsibility (CSR). Adopting a qualitative, mixed-methods approach, this study explored the current industry situation with regards to the information being disclosed to external stakeholders such as consumers. Following the development of a conceptual framework informed by an in-depth literature search, the study aimed to contribute to the discourse by establishing the type and quantity of information desired by consumers in order to inform their knowledge of ethics and sustainability in fashion. Utilising methodological tools such as consumer surveys and secondary research analysis, the study engaged with multiple stakeholders in order to adopt a case-study approach. The paper identifies a consumer demand for the provision of information from fashion retailers, exploring further the type of information wanted and how to effectively communicate this using strategic tools and methods.

Item Type: Article
Uncontrolled Keywords: Supply chain transparency, sustainable business practices, corporate social responsibility
Subjects: L900 Others in Social studies
N100 Business studies
W200 Design studies
Department: Faculties > Arts, Design and Social Sciences > Design
Depositing User: Paul Burns
Date Deposited: 17 Oct 2017 09:10
Last Modified: 24 Oct 2017 08:18
URI: http://nrl.northumbria.ac.uk/id/eprint/32334

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