UK Public’s intention to engage with academia via online technologies

Dermentzi, Eleni and Papagiannidis, Savvas (2018) UK Public’s intention to engage with academia via online technologies. Behaviour and Information Technology, 37 (2). pp. 120-132. ISSN 0144-929X

[img] Text
manuscript - Behaviour and Information Technology - Dermentzi.pdf - Accepted Version
Restricted to Repository staff only until 7 December 2018.

Download (566kB) | Request a copy
Official URL: https://doi.org/10.1080/0144929X.2017.1410725

Abstract

Online technologies have made it possible for practitioners and the public to reach academics directly and seek information and knowledge in areas of professional or personal interest. This paper uses the extended version of the Unified Theory of Acceptance and Use of Technology (UTAUT2) to examine the factors that affect the adoption of online technologies by practitioners and other members of the public in order to engage with the academic community. Understanding the driving factors of such online engagement is very important as it can inform academic practice and how institutional support is provided. The results of our online survey (N=241), derived by using Structural Equation Modelling, show that behavioural intention is mainly affected by the user’s habit, performance expectancy and facilitating conditions. Also, educational level has a moderating effect in the cases of habit and social influence and gender in the cases of habit and hedonic motivation.

Item Type: Article
Uncontrolled Keywords: Engagement, academia, UTAUT, online technologies
Subjects: P100 Information Services
P200 Publicity studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Becky Skoyles
Date Deposited: 23 Nov 2017 16:00
Last Modified: 14 Apr 2018 08:45
URI: http://nrl.northumbria.ac.uk/id/eprint/32630

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics


Policies: NRL Policies | NRL University Deposit Policy | NRL Deposit Licence