Advertising self-regulation: Clearance processes, effectiveness and future research agenda

Bian, Xuemei, Kitchen, Philip and Teresa Cuomo, Maria (2011) Advertising self-regulation: Clearance processes, effectiveness and future research agenda. The Marketing Review, 11 (4). pp. 393-414. ISSN 1469-347X

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Abstract

This paper assesses the progress made in international research in advertising self-regulation (ASR) since 1980. We analyse and critique the academic progress made in relation to the ASR clearance processes, focusing specifically upon advertising clearance procedures, the influential factors of advertising clearance activities, and their effectiveness (including complaint handling), evaluating the extent to which issues raised have been adequately addressed and what areas remain underexplored. We then offer a new agenda for ASR research.

Item Type:	Article
Uncontrolled Keywords:	advertising clearance processes, advertising self-regulation, effectiveness, media clearance processes
Subjects:	N500 Marketing
Department:	Faculties > Business and Law > Newcastle Business School
Depositing User:	Ay Okpokam
Date Deposited:	06 Dec 2017 12:10
Last Modified:	19 Nov 2019 09:05
URI:	http://nrl.northumbria.ac.uk/id/eprint/32742

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