Effects of Message Framing on Breast-Cancer-Related Beliefs and Behaviors: The Role of Mediating Factors

Finch, Tracy, Clarke, Valerie and Borland, Ron (2001) Effects of Message Framing on Breast-Cancer-Related Beliefs and Behaviors: The Role of Mediating Factors. Journal of Applied Social Psychology, 31 (5). pp. 925-950. ISSN 0021-9029

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Official URL: https://doi.org/10.1111/j.1559-1816.2001.tb02656.x


The effects of gain-loss message framing on breast-cancer-related cognitions and behaviors were assessed among 539 women aged 30 to 70 years. The design involved a prebrochure telephone interview, followed by a brochure mailout, and a postbrochure telephone interview. The brochures contained information about breast cancer and the risk of family history. Recommended behaviors were framed to emphasize gains, losses, or were neutral; and statistical risk information was presented either positively or negatively. Measures included demographics, family history, breast self-examination (BSE) performance, BSE intention, self-efficacy in performing BSE, perceived early detection risk of breast cancer, perceived susceptibility to breast cancer, and anxiety about breast cancer. A loss-framed message led to greater positive change in BSE behavior. Interactions between framing effects and variables of issue involvement, perceived early detection risk, and self-efficacy indicated effects on behavior, but not beliefs.

Item Type: Article
Subjects: B900 Others in Subjects allied to Medicine
L400 Social Policy
Department: Faculties > Health and Life Sciences > Nursing, Midwifery and Health
Depositing User: Paul Burns
Date Deposited: 12 Dec 2017 12:31
Last Modified: 12 Oct 2019 12:00
URI: http://nrl.northumbria.ac.uk/id/eprint/32813

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