Bringing it all back home: transferring dyadic perspectives from classic marketing channel theory into an internal marketing context

Brown, David, Wappling, Anders and Woodruffe-Burton, Helen (2017) Bringing it all back home: transferring dyadic perspectives from classic marketing channel theory into an internal marketing context. In: European Marketing Academy 46th Annual Conference, 23-26 May 2017, Groningen.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
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Depositing User: Becky Skoyles
Date Deposited: 03 Jan 2018 13:13
Last Modified: 03 Jan 2018 13:13
URI: http://nrl.northumbria.ac.uk/id/eprint/32966

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