Multicultural HE student perspectives of factors in international marketing simulation efficacy

Brown, David, Charity, Ian and Robson, Andrew (2016) Multicultural HE student perspectives of factors in international marketing simulation efficacy. In: The 49th Academy of Marketing Conference, 5th -7th July 2016, Newcastle upon Tyne.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Becky Skoyles
Date Deposited: 11 Jan 2018 12:18
Last Modified: 11 Jan 2018 12:18
URI: http://nrl.northumbria.ac.uk/id/eprint/33083

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