Consumers’ Attitudes Regarding Non-deceptive Counterfeit Brands in the UK and China

Bian, Xuemei and Veloutsou, Cleopatra (2017) Consumers’ Attitudes Regarding Non-deceptive Counterfeit Brands in the UK and China. In: Advances in Chinese Brand Management. Journal of Brand Management: Advanced Collections . Palgrave MacMillan, pp. 331-350. ISBN 978-1-352-00010-8

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Item Type: Book Section
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
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Depositing User: Becky Skoyles
Date Deposited: 12 Feb 2018 12:55
Last Modified: 11 Oct 2019 22:01
URI: http://nrl.northumbria.ac.uk/id/eprint/33333

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