The Effects of Emotional Expression on Brand

Bian, Xuemei, Curtis, Alex and Liu, Changhong (2017) The Effects of Emotional Expression on Brand. In: Australia and New Zealand Marketing Academy Conference (ANZMAC 2017), 4-7 December 2017, Melbourne.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N100 Business studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Related URLs:
Depositing User: Becky Skoyles
Date Deposited: 28 Feb 2018 11:20
Last Modified: 28 Feb 2018 11:20
URI: http://nrl.northumbria.ac.uk/id/eprint/33517

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