What are the most powerful predictors of charitable giving to victims of typhoon Haiyan: Prosocial traits, socio-demographic variables, or eye cues?

Manesi, Zoi, Van Lange, Paul, Van Doesum, Niels and Pollet, Thomas (2018) What are the most powerful predictors of charitable giving to victims of typhoon Haiyan: Prosocial traits, socio-demographic variables, or eye cues? Personality and Individual Differences. ISSN 0191-8869

[img] Text
Manesi Van Lange Van Doesum Pollet (2018).pdf - Accepted Version
Restricted to Repository staff only until 17 March 2020.

Download (7MB) | Request a copy
Official URL: https://doi.org/10.1016/j.paid.2018.03.024

Abstract

Major natural disasters often prompt charities to start rallying for extra donations. However, little is known about which variables predict disaster donations most strongly. Here we focused on donations to victims of typhoon Haiyan in the Philippines (2013). A multifaceted approach combined three potential predictors: (a) prosocial traits (social value orientation and social mindfulness, or SVO and SoMi), (b) socio-demographic variables, and (c) minimal social cues (eye images). Participants (N = 643) completed an online survey in which they decided whether or not to spend time on a fundraising task to support the typhoon victims. Results of this exploratory study showed that SVO and SoMi, followed by educational attainment and political ideology, were the most prominent predictors of the decision to donate. Furthermore, SVO, SoMi, educational attainment, and religiosity were related to the donated amount. In disaster relief appeals, prosocial personality (and certain socio-demographic factors) might be a more important predictor of helping behavior than exposure to eye images.

Item Type: Article
Uncontrolled Keywords: Charitable giving; Natural disaster; Prosocial personality; Education; Eye images
Subjects: C800 Psychology
Department: Faculties > Health and Life Sciences > Psychology
Depositing User: Becky Skoyles
Date Deposited: 19 Mar 2018 12:04
Last Modified: 11 Oct 2019 21:30
URI: http://nrl.northumbria.ac.uk/id/eprint/33796

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics