The Impact of Environmental Recall and Carbon Taxation on the Carbon Footprint of Supermarket Shopping

Panzone, Luca A., Ulph, Alistair, Zizzo, Daniel John, Hilton, Denis and Clear, Adrian (2018) The Impact of Environmental Recall and Carbon Taxation on the Carbon Footprint of Supermarket Shopping. Journal of Environmental Economics and Management. ISSN 0095-0696 (In Press)

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Abstract

This study uses an incentive-compatible experimental online supermarket to assess whether prior environmentally-friendly behaviour outside the store and carbon taxes motivate sustainable consumption. Previous research suggests that past decisions may influence current decisions because consumers compensate morally desirable and undesirable acts over time, and carbon taxes have been promoted as effective tools to reduce the carbon footprint of food baskets. After controlling for past consumption, results show that being required to recall past environmentally-friendly behaviour before shopping led consumers to purchase more sustainable food baskets. Carbon taxation also strongly reduces the carbon footprint of food baskets, showing no interaction with the task of recalling past behaviours.

Item Type: Article
Uncontrolled Keywords: sustainable consumption; moral licensing; priming; carbon footprint; carbon tax
Subjects: L100 Economics
L400 Social Policy
N100 Business studies
Department: Faculties > Engineering and Environment > Computer and Information Sciences
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Depositing User: Paul Burns
Date Deposited: 21 Jun 2018 09:04
Last Modified: 21 Jun 2018 09:45
URI: http://nrl.northumbria.ac.uk/id/eprint/34631

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