Selling the JUBILEE Project: issues arising from a methodology

Gannon-Leary, Pat, Banwell, Linda and Childs, Sue (2002) Selling the JUBILEE Project: issues arising from a methodology. Library and Information Research News, 26 (83). pp. 27-35. ISSN 0141-6561

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Abstract

This article, inspired by JUBILEE project fieldwork, is influenced by van Leeuwen and Leeuw's work on the growing negative attitude towards market research. While the JUBILEE team, as academic researchers, were not making a sales pitch, they were trying to sell the project to putative participants. Issues discussed include length - and degree of difficulty - of questionnaire; how to sell a questionnaire; and how to identify key prospects for interviews and focus groups. Through the experiences gained, the JUBILEE researchers were able to identify key points of good fieldwork practice in relation to the issues discussed.

Item Type: Article
Uncontrolled Keywords: Research-Methodology
Subjects: G200 Operational Research
P100 Information Services
Department: University Services > Student and Library Services > Academic Registry
Depositing User: EPrint Services
Date Deposited: 08 May 2009 09:26
Last Modified: 09 May 2017 05:54
URI: http://nrl.northumbria.ac.uk/id/eprint/3690

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