Asia’s materialists: Reconciling collectivism and materialism

Awanis, Sandra, Schlegelmilch, Bodo B. and Cui, Charles Chi (2017) Asia’s materialists: Reconciling collectivism and materialism. Journal of International Business Studies, 48 (8). pp. 964-991. ISSN 0047-2506

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Official URL: http://dx.doi.org/10.1057/s41267-017-0096-6

Abstract

Materialism has an ugly face. The dominant view of materialism regards materialists as self-prioritizing individuals who oppose collective and prosocial goals in favor of a lifestyle led by money, possessions, and status. The present research argues that there is a side of materialism that is concerned with collective-oriented interests. We examine the nature and consequences of collective-oriented materialism – the belief system that ascribes importance to possessions for their symbolic and signaling capacities to construct desirable social attributes. Drawing from cultural and consumer theories, we find considerable support that materialists espouse a collective-oriented quality to an otherwise self-oriented interest towards possessions.

Item Type: Article
Uncontrolled Keywords: materialism; values; Asia; cultural values; conspicuous consumption; multidimensional scaling; moderation analysis
Subjects: N100 Business studies
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Paul Burns
Date Deposited: 29 Nov 2018 17:42
Last Modified: 19 Nov 2019 09:47
URI: http://nrl.northumbria.ac.uk/id/eprint/36979

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