Communicating about infectious disease threats: Insights from public health information officers

Jin, Yan, Austin, Lucinda, Vijaykumar, Santosh, Jun, Hyoyeun and Nowak, Glen (2019) Communicating about infectious disease threats: Insights from public health information officers. Public Relations Review, 45 (1). pp. 167-177. ISSN 0363-8111

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Official URL: https://doi.org/10.1016/j.pubrev.2018.12.003

Abstract

The public health communication challenges that arise in times of infectious disease threats (IDTs) were examined using the Risk Amplification through Media Spread (RAMS) Framework and in-depth phone interviews with 40 national, state, and local public health information officers (PIOs). Interviewees shared their experiences and insights related to how IDTs are communicated to the public, including the different types of traditional and social media used, how they develop and assess IDT messages, and their perceptions regarding the IDT risk amplification process. Theoretical and practical implications for health public relations and public health communication are discussed.

Item Type: Article
Uncontrolled Keywords: Infectious disease threats, Health information officers, Risk amplification, Social media, Health communication
Subjects: C800 Psychology
Department: Faculties > Health and Life Sciences > Psychology
Depositing User: Elena Carlaw
Date Deposited: 11 Jan 2019 15:45
Last Modified: 12 Oct 2019 11:34
URI: http://nrl.northumbria.ac.uk/id/eprint/37547

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