Corporate social responsibility and competitive advantage: A developing country perspective

Nyuur, Richard, Ofori, Daniel F. and Amponsah, Millicent (2019) Corporate social responsibility and competitive advantage: A developing country perspective. Thunderbird International Business Review, 61 (4). pp. 551-564. ISSN 1096-4762

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Official URL: https://doi.org/10.1002/tie.22065

Abstract

Corporate social responsibility (CSR) has attracted wider research interests over recent decades. While some studies have examined the impact of CSR activities on firm competitive advantage (CA), the findings so far remain contradictory. Moreover, the role of export orientation, firm strategy, and structure on the association between CSR and CA has not been explicitly examined. Thus, the purpose of this study is to examine the moderating role of export orientation, firm strategy, structure, and firm size on the association between CSR and CA. Using a sample of 179 responses from management staff in organizations across five sectors in a developing country context of Ghana, the study found positive effects of CSR on CA. The study contributes to the resource‐based view (RBV) scholarship by confirming the important complementary effect of export orientation and organizational structure as important resources and capabilities on the CSR–competitiveness relationship. However, no evidence of a moderating effect of firm strategy, or firm size on the CSR–CA relationship was found. These findings are instructive, impactful, and enrich the existing literature on CSR and strategy. Implications for theory and practice are also discussed.

Item Type: Article
Uncontrolled Keywords: competitive advantage (CA), competitive strategy, corporate social responsibility (CSR), exportorientation, firm structure, Ghana
Subjects: N100 Business studies
N200 Management studies
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Elena Carlaw
Date Deposited: 02 May 2019 09:51
Last Modified: 19 Nov 2019 09:46
URI: http://nrl.northumbria.ac.uk/id/eprint/39137

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