Internal Demarketing in the U.K. Civil Service since the 2007-2009 Financial Crisis

Brown, David, Lal Dey, Bidit, Wappling, Anders and Woodruffe-Burton, Helen (2019) Internal Demarketing in the U.K. Civil Service since the 2007-2009 Financial Crisis. Strategic Change, 28 (5). pp. 355-368. ISSN 1086-1718

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Official URL: https://doi.org/10.1002/jsc.2290

Abstract

In reacting to the Financial Crisis of 2007–2009, the U.K. Civil Service has sought to redefine its relationship with its employees. The U.K. Civil Service appears to have shifted to a model of employer–employee relationship which segments the workforce, markets itself to its perceived core employees, and demarkets itself to its perceived noncore employees. The findings challenge the previously held assumption that internal demarketing constitutes accidental, manager‐level, bungled, but well‐intentioned, attempts at internal marketing.

Item Type: Article
Subjects: N500 Marketing
N600 Human Resource Management
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Paul Burns
Date Deposited: 10 Jun 2019 10:45
Last Modified: 11 Oct 2019 13:15
URI: http://nrl.northumbria.ac.uk/id/eprint/39588

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