Notes on Designer Entrepreneurs and "The Geppetto Effect"

Valencia, Aldo and Pearce, Alison (2019) Notes on Designer Entrepreneurs and "The Geppetto Effect". Design Management Review, 30 (2). pp. 16-21. ISSN 1948-7169

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Official URL: https://doi.org/10.1111/drev.12176

Abstract

The skills and talents of a design professional are not necesarily the skills and talenmts that will help them succeed with a startup business. Many "entrepreneur designers" could do with some help from professionals who can help them see the "big picture".

Item Type: Article
Subjects: N100 Business studies
W200 Design studies
Department: Faculties > Arts, Design and Social Sciences > Design
Faculties > Business and Law > Newcastle Business School > Corporate and Executive Development
Depositing User: Becky Skoyles
Date Deposited: 11 Jun 2019 14:51
Last Modified: 11 Oct 2019 09:51
URI: http://nrl.northumbria.ac.uk/id/eprint/39651

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