Internal vs. external R&D teams: Evidences from the Italian wine industry

Giacomarra, Marcella, Shams, Riad, Crescimanno, Maria, Sakka, Georgia, Gregori, Gian Luca and Galati, Antonino (2019) Internal vs. external R&D teams: Evidences from the Italian wine industry. Journal of Business Research. ISSN 0148-2963 (In Press)

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Official URL: https://doi.org/10.1016/j.jbusres.2019.05.029

Abstract

R&D teams' internationalization attracts interests from different research-streams. However, the decision on what type of R&D structure is more convenient to invest in may differ, based on several factors, such as risk-taking propensity and internal resource availability. With an aim to enrich the extant literature and to provide practical insights for managers working in the wine industry, this case study explores the determinants of an Italian family-owned winery that attempts to keep a balance between its internal and external R&D teams' decision, using an integrated theoretical framework based on the transaction costs and the resource-based view theory. The optimal R&D solution based on an accurate costs vs benefits analysis leads the firm to hire highly qualified staff to manage its internal R&D unit, as well as to complement the unit with complementary resource that can be accessed through external R&D knowledge sources.

Item Type: Article
Uncontrolled Keywords: Transaction costs, Human capital, Resource-based view, In-house investments, Reputation, Tangible and intangible resources, Case study
Subjects: N100 Business studies
N200 Management studies
N400 Accounting
N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Elena Carlaw
Date Deposited: 20 Jun 2019 14:26
Last Modified: 11 Oct 2019 12:49
URI: http://nrl.northumbria.ac.uk/id/eprint/39759

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