Stakeholder Relationship Management in Online Business and Competitive Value Propositions: Evidence from the Sports Industry

Shams, Riad (2016) Stakeholder Relationship Management in Online Business and Competitive Value Propositions: Evidence from the Sports Industry. International Journal of Online Marketing, 6 (2). pp. 1-17. ISSN 2156-1753

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Official URL: https://doi.org/10.4018/ijom.2016040101

Abstract

In one hand, marketers have privileges to obtain additional information about their target markets through the online businesses. On the other hand, customers and other stakeholders have an enormous flow of information to compare between competitive value propositions, available in the market. In this market competition, understanding the customers' and other stakeholders' value anticipations would be a central success factor for marketers to prolifically develop competitive value propositions, based on understanding the customers' and other stakeholders' needs, wants and expectations. Stakeholder relationship marketing has a history, as well as further potentials to understand stakeholders' value anticipations. From this context and based on an inductive constructivist approach, this study develops insights and proposes a conceptual framework on how various sports organizations manage their stakeholder relationships through their online business platforms, in order to design and deliver competitive value propositions.

Item Type: Article
Uncontrolled Keywords: Competitive Advantage, Online Business, Relationship Marketing, Sports Marketing, Stakeholder Relationship Management, Value
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Elena Carlaw
Date Deposited: 12 Aug 2019 14:30
Last Modified: 19 Nov 2019 09:49
URI: http://nrl.northumbria.ac.uk/id/eprint/40315

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