Branding destination image: a stakeholder causal scope analysis for internationalisation of destinations

Shams, Riad (2016) Branding destination image: a stakeholder causal scope analysis for internationalisation of destinations. Tourism Planning & Development, 13 (2). pp. 140-153. ISSN 2156-8316

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Official URL: https://doi.org/10.1080/21568316.2015.1096299

Abstract

The impact of relationship marketing (RM) on the internationalisation process and the branding of destination image are widely, but separately, researched. However, the implications of RM vis-à-vis the branding of international destination image are not broadly explored, especially from the different internationalisation contexts. This conceptual viewpoint precises insight, encircling this gap in the roles of RM constructs to influence the cause and consequence of stakeholder relationships and interactions at different internationalisation continuums, with a viable impact on branding international destination image. This is an initial conceptual modelling, which needs to be empirically tested to generalise the findings.

Item Type: Article
Subjects: N100 Business studies
N800 Tourism, Transport and Travel
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Elena Carlaw
Date Deposited: 12 Aug 2019 14:54
Last Modified: 19 Nov 2019 09:49
URI: http://nrl.northumbria.ac.uk/id/eprint/40317

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