A quantitative investigation of students’ attitudes towards electronic book technology

Bulur, H. Gonca and Gonul, Sinan (2019) A quantitative investigation of students’ attitudes towards electronic book technology. Journal of Librarianship and Information Science. ISSN 0961-0006

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Abstract

The purpose of this study is to analyze the factors that have an impact on technology adoption for e-books utilizing the Analytic Hierarchy Process (AHP) and Multiple Regression Analysis methods. Findings indicate that perceived usefulness and ease of use are the most significant determinants in using e-books. Of key significance is that AHP results show that consumers make pairwise comparisons, adding environmental concerns to the selection process. Recognizing the importance of all these factors is valuable to e-book developers and marketers in presenting products that meet all consumer choice criteria. AHP provides researchers with a more thorough decision making analysis.

Item Type: Article
Uncontrolled Keywords: Electronic Books (e-books), Decision Analysis, Technology Acceptance Model (TAM), Analytic Hierarchy Process (AHP), Multiple Regression Analysis
Subjects: N900 Others in Business and Administrative studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Elena Carlaw
Date Deposited: 16 Oct 2019 14:16
Last Modified: 16 Oct 2019 14:30
URI: http://nrl.northumbria.ac.uk/id/eprint/41126

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