The determinants of foreign product preference amongst elite consumers in an emerging market

Rodrigo, Padmali, Khan, Hina and Ekinci, Yuksel (2019) The determinants of foreign product preference amongst elite consumers in an emerging market. Journal of Retailing and Consumer Services, 46. pp. 139-148. ISSN 0969-6989

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Official URL: https://doi.org/10.1016/j.jretconser.2018.04.012

Abstract

By integrating the Theory of Reasoned Action (TRA) and self-image congruence, this study seeks to investigate elite consumers’ purchase intentions towards products made in foreign countries. The data were gathered via a survey conducted amongst 316 Sri Lankan elite consumers across two product categories. The findings demonstrate that consumers’ attitudes towards products made in foreign countries are driven by subjective norms and self-image congruence. The study shows that self-image congruence is the stronger predictor of consumers’ attitudes towards products made in foreign countries. Also, the effect of self-image congruence on consumers’ purchase intentions is partially mediated by their attitudes towards products made in foreign countries.

Item Type: Article
Uncontrolled Keywords: Country of origin, Theory of reasoned action, Subjective norms, Self-Image congruence, Elite consumers, Sri Lanka
Subjects: N200 Management studies
N900 Others in Business and Administrative studies
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Rachel Branson
Date Deposited: 25 Mar 2020 14:41
Last Modified: 25 Mar 2020 14:45
URI: http://nrl.northumbria.ac.uk/id/eprint/42573

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