Sports Marketing

Blakey, Paul (2011) Sports Marketing. Active Learning in Sport . Learning Matters, Exeter. ISBN 9780857250902

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Abstract

An accessible, UK-focused text providing comprehensive coverage of the application of the key principles, ideas and techniques of sport marketing.

Item Type: Book
Subjects: C600 Sports Science
Department: Faculties > Health and Life Sciences > School of Life Sciences > Sport, Exercise and Rehabilitation
Related URLs:
Depositing User: Ay Okpokam
Date Deposited: 08 Feb 2012 15:44
Last Modified: 18 Aug 2015 10:24
URI: http://nrl.northumbria.ac.uk/id/eprint/5243

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