Der Einfluss von Portfolio-Werbung auf die Einstellung und das Image von Dachmarken: eine empirische Untersuchung (Impact of Portfolio Advertising on the Attitude Toward the Corporate Brand and its Image: An Empirical Investigation)

Esch, Franz-Rudolf, Brunner, Christian, Gowlowski, Dominika and Goertz, Susanne (2010) Der Einfluss von Portfolio-Werbung auf die Einstellung und das Image von Dachmarken: eine empirische Untersuchung (Impact of Portfolio Advertising on the Attitude Toward the Corporate Brand and its Image: An Empirical Investigation). Transfer - Werbeforschung & Praxis, 2. pp. 6-30. ISSN 1436-798X

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Official URL: http://www.transfer-zeitschrift.net/archiv/archiv/...
Item Type: Article
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Helen Pattison
Date Deposited: 14 May 2012 17:59
Last Modified: 10 Aug 2015 11:04
URI: http://nrl.northumbria.ac.uk/id/eprint/7048

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