Ethnographic approach to user-centred evaluation of telecentres

Dey, Bidit, Newman, David and Prendergast, Renee (2010) Ethnographic approach to user-centred evaluation of telecentres. International Journal of Innovation in the Digital Economy, 1 (3). pp. 22-39. ISSN 1947-8305

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Official URL: http://dx.doi.org/10.4018/jide.2010070102

Abstract

Telecentres are considered to be an important means for providing disadvantaged communities with access to Information and Communication Technology (ICT) enabled services. However, there is a limited understanding of how targeted beneficiaries perceive the roles of these telecentres. Using an ethnographic approach, this paper examines the services offered by two telecentres in Bangladesh. An intervention was initiated that enabled groups of farmers to use mobile ‘phones to access services. Based on farmers’ experiences and opinions the authors develop a framework which explicates the dynamic nature of use and appropriation of ICT services.

Item Type: Article
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Helen Pattison
Date Deposited: 24 May 2012 15:53
Last Modified: 10 Aug 2015 11:04
URI: http://nrl.northumbria.ac.uk/id/eprint/7422

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