Acceptance and adoption of mobile telephony by Bangladeshi farmers: a qualitative enquiry

Dey, Bidit, Binsardi, Ben and Ahmed, Masoom (2013) Acceptance and adoption of mobile telephony by Bangladeshi farmers: a qualitative enquiry. International Journal of Management and Planning: Special Edition, 6 (2). pp. 178-198. ISSN 1477-9064

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Official URL: http://dx.doi.org/10.1504/IJMP.2013.055830

Abstract

It is argued that the use of mobile telephony can enhance farmers' productivity by bringing efficiency in the production and marketing of agricultural commodities. However, existing literature offers scant evidence of why and how farmers in developing countries adopt such technologies. This paper examines the factors that influence Bangladeshi farmers' acceptance of mobile telephony. Triangulated methodology was employed by combining ethnographic observation, interviews and Focus Group Discussions (FGD) during a fieldwork conducted in Bangladeshi villages. The findings suggest that the intention to accept a new technology is determined by users' positive perceived value, perceived ease of use and the availability of social and infrastructural support. Based on these findings this paper presents a dynamic model of technology acceptance which complements the existing understandings of technology adoption by less affluent users and also fills a gap in relevant literature to yield strategic implications for the government, commercial entities and above all small farmers' business ability towards economic development.

Item Type: Article
Uncontrolled Keywords: mobile telephony; technology adoption; TAM; technology acceptance model; small farmers; agriculture; Bangladesh; ethnography; developing countries; perceived value; perceived ease of use, social support, infrastructure support, mobile phones, cell phones, mobile communications
Subjects: J900 Others in Technology
T300 South Asian studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Helen Pattison
Date Deposited: 24 May 2012 15:58
Last Modified: 10 Aug 2015 10:57
URI: http://nrl.northumbria.ac.uk/id/eprint/7424

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