Brunner, Christian, Esch, Franz-Rudolf and Kinscher, Nadine (2011) Communicating corporate social responsibility as buffer for a crisis: empty promises or smart strategy. In: 10th International Conference on Research in Advertising (ICORIA), 24-25 June 2011, Berlin, Germany.
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Official URL: http://icoria.org/conference2011/
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Ay Okpokam |
| Date Deposited: | 27 Jun 2012 15:40 |
| Last Modified: | 19 Nov 2019 09:52 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/7901 |
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