Communicating corporate social responsibility as buffer for a crisis: empty promises or smart strategy

Brunner, Christian, Esch, Franz-Rudolf and Kinscher, Nadine (2011) Communicating corporate social responsibility as buffer for a crisis: empty promises or smart strategy. In: 10th International Conference on Research in Advertising (ICORIA), 24-25 June 2011, Berlin, Germany.

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Official URL: http://icoria.org/conference2011/
Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Ay Okpokam
Date Deposited: 27 Jun 2012 15:40
Last Modified: 10 Aug 2015 11:01
URI: http://nrl.northumbria.ac.uk/id/eprint/7901

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