Slaves of Consumerism: highlights of Egypt post 25 January 2011

El-Bassiouny, Noha, Adib, Hagar, Karem, Salma, Hadeer Hammad, Hadeer and Brunner, Christian (2011) Slaves of Consumerism: highlights of Egypt post 25 January 2011. In: Proceedings of the International Association for Business and Society. Proceedings of the Twenty-Second Annual Meeting, 22 . International Association for Business and Society (IABS), Charlottesville, Virginia, USA, pp. 22-31. ISBN 978-0976326472

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Abstract

This paper discusses the dynamic interplay in the post-revolution era between external phenomena in organizations’ wider socio-cultural environment including materialism, consumerism and ethics along with organizational practices (i.e. corporate social responsibility and cause-related marketing).

Item Type: Book Section
Additional Information: This volume contains papers and other materials originally presented at the 22nd annual conference of the International Association for Business and Society. The conference was held in Bath, United Kingdom in June 2011.
Uncontrolled Keywords: consumerism, corporate social responsibility, marketing ethics, Egyptian revolution
Subjects: L100 Economics
N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Ay Okpokam
Date Deposited: 27 Jun 2012 15:51
Last Modified: 10 Aug 2015 11:02
URI: http://nrl.northumbria.ac.uk/id/eprint/7902

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