Identity construction through marketing discourse in SMEs

Copley, Paul (2009) Identity construction through marketing discourse in SMEs. In: 32nd Institute for Small Business and Entrepreneurship Conference (ISBE 2009) - Celebrating 3 decades of excellence in education, research and practice: at the cutting edge of international entrepreneurship, 3-6 November 2009, Novas Contemporary Urban Centre, Liverpool.

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Item Type: Conference or Workshop Item (Paper)
Additional Information: Conference proceedings available as CD-ROM, ISBN: 9781900862165
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Related URLs:
Depositing User: Helen Pattison
Date Deposited: 22 Aug 2012 09:40
Last Modified: 10 Aug 2015 11:05
URI: http://nrl.northumbria.ac.uk/id/eprint/8423

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