Integrated Marketing Communications (IMC) is not just for the big boys - part of the future of IMC lies in the SME marketing strategy

Copley, Paul (2011) Integrated Marketing Communications (IMC) is not just for the big boys - part of the future of IMC lies in the SME marketing strategy. In: 34th Institute for Small Business and Entrepreneurship Conference (ISBE 2011) - Sustainable Futures: Enterprising Landscapes and Communities, 9-10 November 2011, The Octagon, Sheffield.

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Item Type: Conference or Workshop Item (Paper)
Additional Information: Conference proceedings available as CD-ROM, ISBN: 9781900862233
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Related URLs:
Depositing User: Helen Pattison
Date Deposited: 22 Aug 2012 10:59
Last Modified: 10 Aug 2015 11:00
URI: http://nrl.northumbria.ac.uk/id/eprint/8426

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