Kapitalisierung von Marken: Starke Marken aufbauen und transferieren

Esch, Franz-Rudolf, Brunner, Christian and Spomer, Olga (2012) Kapitalisierung von Marken: Starke Marken aufbauen und transferieren. Wirtschaftswissenschaftliches Studium (WiSt) - Zeitschrift für Studium und Forschung, 41 (2). pp. 56-63. ISSN 0340-1650

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Item Type: Article
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
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Depositing User: Helen Pattison
Date Deposited: 22 Aug 2012 14:08
Last Modified: 10 Aug 2015 10:59
URI: http://nrl.northumbria.ac.uk/id/eprint/8456

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