Automobilmarken durch Porfolio-Werbung stärken: Wie kommunikatives Potenzial optimal genutzt werden kann

Esch, Franz-Rudolf, Brunner, Christian and Gowlowski, Dominika (2011) Automobilmarken durch Porfolio-Werbung stärken: Wie kommunikatives Potenzial optimal genutzt werden kann. Zeitschrift für die gesamte Wertschöpfungskette Automobilwirtschaft (ZfAW), 2. pp. 6-13. ISSN 1434-1808

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Item Type: Article
Additional Information: [Automotive brands strengthen by portfolio advertising: How communicative potential can be optimally used.]
Subjects: N900 Others in Business and Administrative studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Related URLs:
Depositing User: Helen Pattison
Date Deposited: 22 Aug 2012 14:14
Last Modified: 10 Aug 2015 11:02
URI: http://nrl.northumbria.ac.uk/id/eprint/8457

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