The process and critical success factors of evolving from product excellence to market excellence: the case of Mastiha in Chios, Greece

Fotopoulos, Christos, Vlachos, Ilias and Maglaras, George (2010) The process and critical success factors of evolving from product excellence to market excellence: the case of Mastiha in Chios, Greece. In: Market Orientation: transforming food and agribusiness around the customer. Food and Agricultural Marketing . Gower, Aldershot, pp. 307-324. ISBN 978-0566092084

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Item Type: Book Section
Subjects: N900 Others in Business and Administrative studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Related URLs:
Depositing User: Helen Pattison
Date Deposited: 22 Aug 2012 15:39
Last Modified: 10 Aug 2015 11:04
URI: http://nrl.northumbria.ac.uk/id/eprint/8471

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