Fotopoulos, Christos, Vlachos, Ilias and Maglaras, George (2010) The process and critical success factors of evolving from product excellence to market excellence: the case of Mastiha in Chios, Greece. In: Market Orientation: transforming food and agribusiness around the customer. Food and Agricultural Marketing . Gower, Aldershot, pp. 307-324. ISBN 978-0566092084
Full text not available from this repository.| Item Type: | Book Section |
|---|---|
| Subjects: | N900 Others in Business and Administrative studies |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Related URLs: | |
| Depositing User: | Helen Pattison |
| Date Deposited: | 22 Aug 2012 15:39 |
| Last Modified: | 19 Nov 2019 09:53 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/8471 |
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