Judging compound events: the influence of framing and processing fluency

Hampson, Peter and Daryanto, Anto (2011) Judging compound events: the influence of framing and processing fluency. In: Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever. Academy of Marketing, Liverpool, UK. ISBN 978-0956112234

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Official URL: http://www.academyofmarketing.org/conference-2011/...
Item Type: Book Section
Additional Information: Hosted by University of Liverpool Management School.
Subjects: N900 Others in Business and Administrative studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Related URLs:
Depositing User: Helen Pattison
Date Deposited: 10 Sep 2012 10:10
Last Modified: 10 Aug 2015 11:00
URI: http://nrl.northumbria.ac.uk/id/eprint/8735

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