Does product origin congruency moderate the country-of-origin - product evaluation relationship?

Josiassen, A. P., Pandit, Ameet and Karpen, I. (2008) Does product origin congruency moderate the country-of-origin - product evaluation relationship? In: Australian and New Zealand Marketing Academy (ANZMAC), 1-3 December 2008, Sydney, Australia.

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Official URL: http://pandora.nla.gov.au/pan/25410/20101006-0008/...
Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
N900 Others in Business and Administrative studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Helen Pattison
Date Deposited: 14 Sep 2012 10:49
Last Modified: 09 May 2017 21:04
URI: http://nrl.northumbria.ac.uk/id/eprint/8832

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