How can Design be established as a leading functional discipline at a strategic level in a multinational industry to drive a successful innovation?

Aftab, Mersha, Young, Robert and MacLarty, Liz (2012) How can Design be established as a leading functional discipline at a strategic level in a multinational industry to drive a successful innovation? In: Design PhD Conference 2011, 30 June – 1 July 2011, Lancaster University, UK.

[img] PDF (Presentation given in the 2nd year of my PhD)
lancaster_1st_July_Mersha_Aftab.pdf - Presentation
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Official URL: http://imagination.lancaster.ac.uk/downloads/_asse...
Item Type: Conference or Workshop Item (Other)
Subjects: N100 Business studies
N200 Management studies
W200 Design studies
W900 Others in Creative Arts and Design
Department: Faculties > Arts, Design and Social Sciences > School of Design > Northumbria Design
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Depositing User: Mersha Aftab
Date Deposited: 28 Sep 2012 15:30
Last Modified: 17 May 2017 22:54
URI: http://nrl.northumbria.ac.uk/id/eprint/9260

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