ICT adoption in developing countries : perspectives from small-scale agribusinesses

Aleke, Bartholomew, Ojiako, Udechukwu and Wainwright, David (2011) ICT adoption in developing countries : perspectives from small-scale agribusinesses. Journal of Enterprise Information Management, 24 (1). pp. 68-84. ISSN 1741-0398

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Official URL: http://dx.doi.org/10.1108/17410391111097438

Abstract

The purpose of this paper is to critically examine how social augmented parameters impact on the effective adoption of information and communication technology (ICT) by small-scale agribusinesses operating in Southeast Nigeria. The relevance of incorporating social imperatives in scholarship focused on technology adoption is due to its role in sustaining the process of adoption and diffusion.
Data were gathered from a focus group made up of 27 agribusiness proprietors affiliated with a state cooperative based in the south-eastern Nigerian state of Ebonyi.
This paper puts forward an argument that to ensure successful diffusion of innovation, a balance must be maintained between the amount of effort expended in the design of ICT and social factors such as language and traditional life. The paper finds that a willingness of indigenous ICT users is particularly influenced by the recognition and incorporation of visible social imperatives during the adoption process.
The outcome of this study highlights important issues for ICT adoption. One particular area that must be taken into consideration is the adoption channel. Perceptions of ICT adoption will differ significantly among adopters. For this reason, the need for developing an appropriate adoption channel that ensures successful diffusion of the innovation should be recognised.
This study contributes to ongoing research in ICT innovation adoption in small agribusinesses operating in indigenous societies. The theoretical implications of this paper are the development of a conceptual ICT adoption framework that emphasises social imperatives. The paper also demonstrates that agricultural enterprises should be treated as ‘normal’ firms in their own right.

Item Type: Article
Uncontrolled Keywords: agriculture, communication technologies, developing countries, Nigeria, small enterprises
Subjects: D700 Agricultural Sciences
G400 Computer Science
N900 Others in Business and Administrative studies
Department: Faculties > Engineering and Environment > Mathematics and Information Sciences
Depositing User: EPrint Services
Date Deposited: 28 Feb 2011 12:47
Last Modified: 08 May 2017 10:49
URI: http://nrl.northumbria.ac.uk/id/eprint/936

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