Lin, Zhibin (2010) The effects of airline loyalty programmes: customer perceived value and loyalty. In: Academy of Marketing Conference 2010, 6-8 July 2010, Coventry, UK.
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Official URL: http://www.academyofmarketing.org/conference_2010/...
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N800 Tourism, Transport and Travel |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Helen Pattison |
| Date Deposited: | 09 Oct 2012 08:27 |
| Last Modified: | 19 Nov 2019 09:53 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/9524 |
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