The effects of airline loyalty programmes: customer perceived value and loyalty

Lin, Zhibin (2010) The effects of airline loyalty programmes: customer perceived value and loyalty. In: Academy of Marketing Conference 2010, 6-8 July 2010, Coventry, UK.

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Official URL: http://www.academyofmarketing.org/conference_2010/...
Item Type: Conference or Workshop Item (Paper)
Subjects: N800 Tourism, Transport and Travel
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Helen Pattison
Date Deposited: 09 Oct 2012 08:27
Last Modified: 10 Aug 2015 11:05
URI: http://nrl.northumbria.ac.uk/id/eprint/9524

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