Heterogeneity of frequent flyer programme membership: the China experience

Lin, Zhibin (2011) Heterogeneity of frequent flyer programme membership: the China experience. In: Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever. Academy of Marketing, Liverpool, UK. ISBN 978-0956112234

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Official URL: http://www.academyofmarketing.org/conference-2011/...
Item Type: Book Section
Subjects: N800 Tourism, Transport and Travel
T100 Chinese studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Helen Pattison
Date Deposited: 09 Oct 2012 08:21
Last Modified: 10 Aug 2015 11:00
URI: http://nrl.northumbria.ac.uk/id/eprint/9525

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