Does a desire to gain social status effect consumers' purchasing decision more than products' country of origin?

Khan, Hina (2009) Does a desire to gain social status effect consumers' purchasing decision more than products' country of origin? In: APMC 2009: 3rd Asia Pacific Management Conference, 9-11 December 2009, Kuching, Malaysia.

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Official URL: http://www.feb.unimas.my/apmc2009/
Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
N900 Others in Business and Administrative studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Helen Pattison
Date Deposited: 10 Oct 2012 11:29
Last Modified: 10 Aug 2015 11:05
URI: http://nrl.northumbria.ac.uk/id/eprint/9534

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