Are you impressed? Portfolio advertising as a means of strengthening the corporate brand and its product brands

Esch, Franz-Rudolf and Brunner, Christian (2010) Are you impressed? Portfolio advertising as a means of strengthening the corporate brand and its product brands. In: The 9th International Conference on Research in Advertising (ICORIA), 25-26 June 2010, Madrid, Spain.

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Official URL: http://www.icoria.org/conference2010/
Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Helen Pattison
Date Deposited: 10 Oct 2012 13:03
Last Modified: 10 Aug 2015 11:03
URI: http://nrl.northumbria.ac.uk/id/eprint/9542

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