Are you impressed? Portfolio advertising as a means of strengthening the corporate brand and its product brands

Esch, Franz-Rudolf and Brunner, Christian (2010) Are you impressed? Portfolio advertising as a means of strengthening the corporate brand and its product brands. In: The 32nd INFORMS Marketing Science Conference, 16-19 June 2010, Cologne, Germany.

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Official URL: http://www.marketingscience2010.uni-koeln.de/01/in...
Item Type: Conference or Workshop Item (Paper)
Subjects: N900 Others in Business and Administrative studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Helen Pattison
Date Deposited: 10 Oct 2012 13:09
Last Modified: 10 Aug 2015 11:03
URI: http://nrl.northumbria.ac.uk/id/eprint/9544

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