Grey market activity impairment of consumer perceived brand value and trust

Grundy, David (2008) Grey market activity impairment of consumer perceived brand value and trust. Working Paper. Northumbria University, Newcastle upon Tyne, UK.

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Item Type: Report (Working Paper)
Additional Information: Newcastle Business School Research Working Papers Volume 4.
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Accounting and Finance
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Depositing User: Helen Pattison
Date Deposited: 12 Oct 2012 13:49
Last Modified: 10 Aug 2015 11:09
URI: http://nrl.northumbria.ac.uk/id/eprint/9591

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