Marketing Metrics: effective evaluation of marketing performance

McLeay, Fraser and Woodruffe-Burton, Helen (2011) Marketing Metrics: effective evaluation of marketing performance. The Singapore Marketer. pp. 38-42.

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Item Type: Article
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
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Depositing User: Helen Pattison
Date Deposited: 15 Oct 2012 13:31
Last Modified: 02 Mar 2016 09:35
URI: http://nrl.northumbria.ac.uk/id/eprint/9677

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