Utilizing product-country-image (PCI)–self-image congruity intelligence to target glocal elites in an emerging market: SMEs perspective

Khan, Hina and Rodrigo, Padmali (2013) Utilizing product-country-image (PCI)–self-image congruity intelligence to target glocal elites in an emerging market: SMEs perspective. In: International Council for Small Business World Conference, 20-23 June 2013, Ponce, Puerto Rico.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N100 Business studies
N800 Tourism, Transport and Travel
Department: Faculties > Business and Law > Newcastle Business School
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Depositing User: Ay Okpokam
Date Deposited: 14 Jun 2013 14:01
Last Modified: 19 Nov 2019 09:51
URI: http://nrl.northumbria.ac.uk/id/eprint/12903

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